spark.
The Columbus, Ohio skyline at night under a starfield with a single blue spark
About · the vision

We build the business behind the music.

Talent is the product. We develop it, manage it and grow it — then set up the business and connect the funding, so you never depend on a label to own you.

Why SMG exists

We don't sign artists. We build careers.

Too many emerging artists get one of two deals: a manager who books a few shows, or a label that pays for the record and owns it forever. SMG is the third way.

We manage and develop the career — and we build the business underneath it: the company, the credit foundation, and the funding connections that let you pay for your own records, videos and rollout. Results vary; funding is facilitated, never guaranteed.

You keep your masters, your leverage, and your independence. The career is yours.

SMG
A real operator

Led by Naomi. Built in Columbus.

SMG is led by Naomi — a Columbus entrepreneur who builds and runs real businesses. The same person managing your career is the one who can build the company and connect the funding behind it. Not a name on a flyer: an operator.

Spark Network Midwest

One network. Every stage.

Artist management

Spark Media Group Midwest

Management, development and the come-up — the career side. You are here.

See our services →
Business, credit + funding

614 Management & Consulting

Business setup, credit education and funding connections — the side that keeps an artist independent.

Visit 614 Management →
The network

Spark Network Midwest

The family of Columbus businesses SMG belongs to — one operator, one network, every piece under one roof.

Now accepting · founding class

Ready to get on the bill?

Apply for Management